Snapchat digital marketing channel for businesses to engage with consumers, especially millennials and Gen Z. They have a combined direct spending power of nearly $3 trillion, and they’re more likely to buy products or services on impulse than older demographics are.
If you’re not already on Snapchat, it’s a good idea to get started. Getting familiar with the platform will help you create engaging content and understand how to reach your target audience. You can also use the app to track the performance of your ads, so you can make informed decisions about your marketing budget.
One of the best ways to learn about snapchat is to follow some of the top brands and influencers on the platform. Many of these accounts focus on lifestyle, fitness, beauty, food, or business advice, and they can give you a glimpse into how to grow your own audience and engage with your followers.
Inside the Specs: Understanding Snapchat Advertising Specificatio
For example, Lenore Estrada and her best friend Anna run a bakery in San Francisco called Three Babes Bakeshop. Their Snapchat account showcases their entrepreneurial grit and hard work as they build a successful business from the ground up. Their story is inspiring to anyone who’s looking for a way to achieve their dreams. Another interesting Snapchat account is PopSugar, which uses the platform to share editorial content about beauty, health, food, fashion, and more. Their stories are fun, informative, and useful, which makes them a must-follow for any business owner.