Author: humechicago

The PESO Model for Technology MarketingThe PESO Model for Technology Marketing

<p><img decoding="async" src="https://i.imgur.com/N8buQZg.png" alt="PESO Model" align="right" /></p> <p>The <span data-sheets-value="{"1":2,"2":"PESO Model"}" data-sheets-userformat="{"2":268416,"10":2,"14":{"1":2,"2":1136076},"15":"Arial","21":1}" data-sheets-formula="=HYPERLINK(R[0]C[-2],R[0]C[-1])" data-sheets-hyperlink="https://www.britopian.com/content/peso-model/"><a class="in-cell-link" href="https://www.britopian.com/content/peso-model/" target="_blank" rel="noopener">PESO Model</a></span>, originally introduced by Gini Dietrich and later popularized in her book Spin