The PESO Model, originally introduced by Gini Dietrich and later popularized in her book Spin Sucks, is a useful framework for thinking about marketing. It helps us remember that PR, advertising, and communications no longer exist in a silo, but instead are interconnected, requiring the right combination of paid, earned, shared, and owned media to reach and engage consumers.

Paid media is any content you pay to have distributed — from traditional ads to boosted social posts. It can be a powerful way to reach new audiences and drive engagement, but it’s important to use it sparingly and strategically to avoid overwhelming your audience with your message.

Earned media is the content that’s created by others about your brand – from online reviews and testimonials to earned editorial coverage in publications like newspapers, magazines, blogs and podcasts. This is a critical component of your PR strategy, and it can be a huge driver of awareness and sales.

Harnessing the Power of Paid Media in the PESO Model: Tips and Strategies

Owned media is any content or channel over which you have a high level of control, including your website, email, and marketing communication collateral. This is where you can really differentiate yourself, building your authority and thought leadership over time.

As you develop your technology marketing strategy, consider leveraging the power of PESO to integrate and align all your media channels toward your business goals. It’s an easy way to improve the impact of your PR programs, driving more positive exposure for your brand and establishing you as an industry leader in a crowded tech market.

While Google’s Webmaster Guidelines don’t directly address pbn links it is well known that the search engine does not like them. PBN links are considered unnatural by Google because they’re built solely for SEO purposes, which goes against the spirit of Google’s algorithms that aim to provide quality content and a great user experience.

If you use PBN links, you’re going against Google’s terms of service and risking a penalty from the search giant. In fact, you’re also risking a negative impact on your rankings and traffic. This is why it’s important to avoid using them and instead embrace ethical link building methods.

PBN Link Building Strategies: Tips for Maximum Impact

PBNs are networks of websites owned by the same person or business that are linked together to help a “money site” rank for specific keywords. They’re used by black hat SEOs because they make it easier to achieve ranking goals without the need for high-quality, evergreen content.

It’s generally possible to tell if a website is part of a PBN because it’ll get little or no organic traffic, have unnaturally placed exact-match anchor texts, and look like the kind of site you wouldn’t visit as a consumer. PBNs can be found by a variety of tools, including SEMrush’s Backlink Audit and Ahrefs’ Site Explorer.

It’s not recommended to build a PBN because it’s not inline with best practices and it can be time-consuming. Plus, you’re at risk of being demoted by Google or even deindexed entirely. It’s much more effective to use ethical link building strategies that are less time-consuming and less risky.

Bulk shatter  is a form of marijuana concentrate that has a brittle, glass-like consistency. It’s often used to infuse cannabis oil, but can also be smoked or applied topically as a topical. Novice tokers may also know it by the other names: dab, wax, and hash oil. Shatter is highly potent, often containing 70 to 90 percent THC or more. That’s a significant boost in potency when compared to dried herb, which averages around 15 to 30 percent THC.

Making shatter is a complicated process that requires professional extraction and distillation equipment. It starts with packing the plant material into chambers or columns and passing a solvent through it to dissolve and separate the cannabinoids. The solution is then purged with heat and vacuum to remove all traces of the solvent, leaving behind a pure and potent extract. This process is typically done in makeshift labs using butane, a highly flammable chemical that has led to reports of explosions.

From Inbox to High: The Convenience of Mail Order Shatter”

Our online weed store is proud to carry high-quality bulk shatter that’s sure to please even the most experienced users. Try out a batch of Private Reserve hybrid shatter to soothe pain and inflammation, or opt for the indica-dominant LPB Black Diamond shatter to combat insomnia, stress, and hyperactivity. Whatever you decide, be sure to store your bulk shatter properly, away from sunlight, moisture, and heat. We recommend using jars and sealed bags to keep your shatter safe and secure. And if you have children at home, consider investing in child-resistant storage containers.